SMS marketing software your customers actually read.
Email gets a 22% open rate. A text message gets 98% — read within minutes. Ironscale's SMS marketing software puts two-way business texting, campaigns, automated follow-up, and A2P 10DLC compliance into one CRM, so every lead, reply, and reminder happens where the rest of your business already lives.
TL;DR
SMS marketing software lets you text customers at scale — campaigns, two-way chats, reminders, and automated follow-up — from one place tied to your contacts.
Ironscale builds it into the CRM with two-way texting, automation, and A2P 10DLC compliance handled for you, included on every plan from $99/mo.
The payoff: the channel your customers actually read, wired to the follow-up that closes deals.
Why business texting outperforms everything else
People ignore email and dodge calls from unknown numbers. They read texts. That single behavioral fact — a 98% open rate versus 22% for email — is why two-way texting for business has become the highest-converting channel for follow-up. When a new lead comes in, a text in the first few minutes connects. A voicemail rarely does.
The catch is that "blast" texting from a personal phone doesn't scale, isn't compliant, and can't be automated. Proper SMS marketing software fixes all three: it sends and receives at scale, keeps you on the right side of carrier rules, and lets the routine follow-up run itself.
What you get with Ironscale SMS
Real conversations
Customers text back and you reply from a shared team inbox — not a one-way blast tool. Every message logs to the contact.
Bulk + segmented
Send promos, announcements, and re-engagement texts to a list or a filtered segment, with personalization tokens.
Texts that send themselves
New-lead replies, appointment reminders, review requests, and drip sequences fire on triggers — no one hits send.
A2P 10DLC handled
We register your brand and campaign with the carriers so your messages deliver instead of getting silently filtered.
Pictures + links
Send images, PDFs, and tracked links — quotes, before/afters, booking pages — right in the thread.
One inbox for everything
SMS, calls, email, and web chat land in a single inbox tied to the CRM, pipeline, and calendar.
SMS marketing software vs. a standalone texting app
| Ironscale | Standalone SMS app | |
|---|---|---|
| Two-way texting | ✓ Shared team inbox | ✓ Usually |
| Tied to CRM + pipeline | ✓ Native | Separate tool, needs syncing |
| Automation triggers | ✓ Full workflow builder | Limited or extra cost |
| A2P 10DLC registration | ✓ Done for you | Often DIY |
| Calls + email + booking | ✓ Same platform | SMS only |
| Pricing | From $99/mo, texts included | Base fee + per-message |
Built to do more than send a text
Because the texting lives inside the CRM, every message is connected to what happens next. A reply can move a deal down your pipeline; a new lead can trigger the AI appointment setter; a missed call can fire an instant text-back; and a closed job can auto-send a review request. It's the same engine that powers email and SMS automation across your whole funnel.
New to the carrier rules? Our plain-English guide to A2P 10DLC explains exactly why registration matters and what we handle for you.
SMS marketing software FAQ
What is SMS marketing software?
Software that lets a business send and receive text messages with customers at scale — campaigns, two-way conversations, automated follow-up, and reminders — from one platform tied to your contact list. Ironscale builds it into the CRM so texts, calls, email, and pipeline share one inbox.
Why is SMS marketing so effective?
Texts have a roughly 98% open rate and are read within minutes, versus about 22% for email. For time-sensitive follow-up, SMS simply gets seen — which is why it converts far better than email alone.
Do you handle A2P 10DLC compliance?
Yes. US business texting requires A2P 10DLC brand and campaign registration or your messages get silently blocked. We register your brand and campaign for you so your texts deliver.
How much does it cost?
Two-way SMS is included on every Ironscale plan: Starter $99, Growth $350 (most popular), Scale $550 per month, each with a monthly text allotment and no per-seat fees.
Start texting your leads back in minutes.
Free for 14 days. We'll register your compliance and have you sending within the trial.